Tuesday 27 January 2015

Luke Bryan Tickets Drew 125,000 Purchase Attempts

Ticketmaster recorded more than 125,000 attempts to buy tickets for Luke Bryan May 9th show at the Denny Sanford Premier Center.


That's not 125,000 people, according to the center manager Terry Torkildson, but 125 000 attempts.
That's a lot.


Considering that buyers could catch four to six tickets each, it is no wonder that was hard too fast to get tickets to see Mr. Bryan in the 11000-capacity Premier Center.

The country superstar brother sold two shows at the Target Center (capacity 19,356) last year and is set to headline TCF Bank Stadium (capacity 50.805) this summer.

Contest: Win two tickets to the concert Luke Bryan

"When you think about it, the fact that we have to show in Sioux Falls, South Dakota is incredible," said Torkildson.

I called Torkildson to track this story about the frustration many concertgoers have felt by the rapid disappearance of banknotes snazziest concert hall in the city.

The figure of 125,000 accounts pre-sale through fan clubs, credit card promotions and local sponsorships, and overall sales of the hearing which began Thursday morning.

There was another important figure in my conversation with Torkildson today: 15 percent.

Fifteen percent of Luke Bryan tickets sold last week were sold postcodes outside the natural driving distance of Sioux Falls.

The percentage was almost equal to other great shows full in the Premier Center: Jason Aldean and Eric Church.

The report postcode was conducted in response to questions about the touts outside the state.

Mark Weber, the man whose letter to Mayor Mike Huether ask my story, felt a gust of postal codes for popular shows management help find the best way to stop Rascals-nabbing tickets.

The secondary market is an expensive place. Some places that can be a not so friendly, too, as a woman of Sioux Falls found out when he was cheated of $ 440.

Weber received a call from Torkildson last week in response to your letter (Torkildson called a lot of people said). Mayor Weber again this week by email, promising to examine the issues.

So aside from the fact that a large number of people who wanted tickets and most buyers were from Sioux Falls, what Torkildson learn from the execution of numbers? Were there areas for improvement?

Well, maybe. There were two zip codes - one in North Carolina, one in Texas, connected to a relatively large number of purchases. That's probably worth investigating, though it could be that a corporate headquarters is located there.

"Not much, but enough (look)," Torkildson said. "We're not talking about hundreds of people. We're not even talking about a hundred."

If the trend continues, he said, "We can look at getting locked."

Weber was also worried about robots obtained by software systems designed to stop automated purchase tickets.

Regarding the issue of technology captcha, Weber says not adequately defend online shoppers, it is still an open question. Ticketmaster is still investigating whether there were problems for the show Bryan.

If you want tickets, you may be able to win them for participating in this contest.

If you prefer to cut your losses and see Nickelback in Central Premier however, there are still available seats...

Thursday 15 January 2015

Luke Bryan On Twitter